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  Title

  Keep your donors : the guide to better communications & stronger relationships

  Author

  Ahern, Tom.

  Publisher:

  John Wiley & Sons,

  Pub date:

  c2008.

  Pages:

  xxiv, 453 p. :

  ISBN:

  9780470080399

  Item info:

  2 copies available at Albright Memorial Library.
  

  • Holdings

    Holdings

    Albright Memorial Library	Copies	Material	Location
    658.1522 AHERN	1	Book (Adult)	Stacks
    REF 658.1522 AHERN	1	Reference Book (Adult)	Reference Area

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  Keep your donors : the guide to better communications & stronger relationships
  Ahern, Tom.
  
  

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  Keep your donors : the guide to better communications & stronger relationships
  Ahern, Tom.
  

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  ISBN:

  9780470080399

  ISBN:

  0470080396

  Personal author:

  Ahern, Tom.

  Title:

  Keep your donors : the guide to better communications & stronger relationships / Tom Ahern, Simone Joyaux.

  Publication info:

  Hoboken, N.J. : John Wiley & Sons, c2008.

  Physical description:

  xxiv, 453 p. : ill. ; 26 cm.

  Series:

  (AFP fund development series)

  Contents:

  Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma.

  Held by:

  ALBRIGHT

  Subject:

  Fund raising.

  Subject:

  Nonprofit organizations--Finance.

  Subject:

  Business communication.

  Subject:

  Customer relations.

  Personal author:

  Joyaux, Simone P.

  Electronic access:

  Table of contents only http://www.loc.gov/catdir/enhancements/fy0903/2008295103-t.html